Frequently Asked Questions
The term can describe laundry products that use plant-derived or naturally sourced ingredients, but there isn't one universal definition. That's why I prefer to show you the actual ingredient and formulation information available for each product rather than relying on the word "natural" alone.
I consider the ingredients, packaging, supplier, transparency, environmental claims and how pracitcal the product is for everyday use. Suppliers must also meet the standards set out in my Supplier Code of Conduct.
No. Some products may be plastic-free, refillable or packaged using reduced-plastic options, while others may still contain plastic components. I provide the relevant information on individual product pages so you can make your own informed choice.
Where suitable products are available, I include refill and lower-waste options within the range. Check individual product pages for packaging and refill information.
No. I encourage a gradual approach. Use what you already have and consider a different option when a product needs replacing.




